PRIVACY POLICY

Last updated: 1 October 2026

This privacy policy explains how Metrik Ltd. collects and uses personal information when you visit www.metrikmusic.com, contact us, join our mailing list, interact with content embedded on the site or engage with the Instagram accounts we manage as described in section 3A.

The linked store at shop.metrikmusic.com is operated through a separate platform and has its own privacy notice. Other third-party websites and services linked from this site also apply their own privacy notices.

1. WHO WE ARE

Metrik Ltd. is the controller of personal information covered by this policy.

Metrik Ltd.
Company number: 06635555
Registered office: 2nd Floor, Northumberland House, 303-306 High Holborn, London, United Kingdom, WC1V 7JZ
Contact: enquiry form

This policy is written with reference to the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended, including by the Data (Use and Access) Act 2025.

2. INFORMATION WE COLLECT

Depending on how you use the site, we may collect:

• Information you provide: your email address when you join the mailing list, and your name, contact details and the content of any message when you contact us.
• Technical and usage information: IP address, browser and device type, operating system, approximate location derived from IP address, referring page, pages viewed, dates and times, interactions with the site, cookie identifiers and similar technical data.
• Marketing and preference information: mailing-list consent, unsubscribe status and communication preferences.
• Information from embedded services: information about your interaction with YouTube, Spotify, Songkick and other embedded or linked services. Those providers may collect information directly from your device under their own privacy notices.

We do not intentionally collect special category data or criminal-offence data through this site. Please do not send this information unless it is necessary and we have asked you to provide it.

3. HOW WE USE INFORMATION AND OUR LAWFUL BASES

We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects.

3A. INSTAGRAM COMMUNITY MANAGEMENT

We use Meta’s authorised API and internal tools for community management on accounts we operate, including @metrikmusic. This may involve usernames, comments and replies, identifiers, timestamps and associated post details. We rely on our legitimate interests in managing community interactions, taking account of your rights and reasonable expectations. The service providers listed in section 6 may support this work.

Working records are kept only for as long as needed for these purposes. The retention, security and international-transfer provisions in this policy apply.

To request access, correction or deletion, or to object to this processing, use our enquiry form. Mention Instagram data and include your username and the relevant post link. We may need to verify your identity. Deleting our copy does not remove the original comment from Instagram.

4. EMAIL MARKETING

If you sign up to the mailing list, we use your email address to send Metrik news, music, live-event and promotional updates. You can withdraw consent at any time by using the unsubscribe link in an email or contacting us through our enquiry form. Withdrawing consent does not affect processing already carried out lawfully.

We may retain a minimal suppression record after you unsubscribe so that we can respect your choice and avoid contacting you again.

5. COOKIES AND SIMILAR TECHNOLOGIES

Cookies, pixels, local storage and similar technologies can store or access information on your device. Essential technologies support security and basic site functions. Non-essential technologies may support analytics, embedded media, advertising and campaign measurement.

The site currently includes the following services:

These providers may set their own cookies or receive information when their content loads or when you interact with it. Their use of information for their own purposes is governed by their privacy notices:

• Squarespace Privacy Policy
• Google Privacy Policy
• Meta Privacy Policy
• Spotify Privacy Policy
• Songkick Privacy Policy

You can block or delete cookies using your browser settings. Where site cookie controls are available, you can also use them to change your choices. Blocking some technologies may prevent embedded content or other features from working correctly. Provider-set cookie names and durations can change, so please also consult the provider notices and the storage information shown by your browser.

6. WHO WE SHARE INFORMATION WITH

We may share personal information only as reasonably necessary with:

• Squarespace and other suppliers that host, maintain, secure or support the website and mailing-list functions;
• Google, Meta, YouTube, Spotify and Songkick in connection with the integrations described above;
• OpenAI as a technology service provider supporting the community-management activities described in section 3A;
• professional advisers, including legal, accounting and insurance advisers;
• regulators, courts, law-enforcement bodies or other authorities where required by law or necessary to protect rights and safety; and
• a buyer, investor or successor if Metrik Ltd. is involved in a sale, merger, reorganisation or transfer of all or part of its business, subject to appropriate confidentiality and data-protection safeguards.

We do not sell personal information for money.

7. INTERNATIONAL TRANSFERS

Some service providers are based in, or allow access to information from, countries outside the UK, including the United States. Where UK transfer rules apply, we use a lawful transfer mechanism such as UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework where applicable), the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another permitted safeguard. Where required, an assessment is carried out to check that protection is not materially lower than in the UK.

You may contact us for more information about the safeguard relevant to your information.

8. HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as necessary for the relevant purpose, taking account of legal, accounting, security and dispute-resolution requirements. Unless a longer period is required, we generally aim to apply the following periods:

• Mailing-list information: until you unsubscribe or we stop the mailing list; a suppression record may then be retained as long as needed to respect your choice.
• Enquiries and correspondence: normally up to 24 months after the last meaningful contact.
• Security and technical logs: normally up to 12 months, unless needed for investigation or legal claims.
• Analytics, advertising and embedded-service information: according to our configuration and the relevant provider’s retention settings and policy.
• Records needed for legal, tax or contractual purposes: generally up to six years after the relevant matter ends, or longer if the law requires.

Backups may retain information for a limited additional period before being overwritten securely.

9. SECURITY

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, disclosure or access. Access is limited to people and suppliers that need it for legitimate business purposes. No online service is completely secure, so please take care when sending information over the internet.

10. YOUR RIGHTS

Subject to the conditions and exemptions in data protection law, you may have the right to:

• ask for access to your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to erase information;
• ask us to restrict how information is used;
• object to processing based on legitimate interests;
• object at any time to direct marketing;
• receive certain information in a portable format and ask us to transfer it; and
• withdraw consent at any time where processing is based on consent.

To exercise a right, contact us through our enquiry form. We may need to verify your identity. We normally do not charge a fee, although the law permits a reasonable fee or refusal in limited circumstances.

11. COMPLAINTS

Please contact us first if you have a privacy concern so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data-protection regulator, at ico.org.uk/make-a-complaint.

12. CHILDREN

This site is not directed at children under 13, and we do not knowingly collect personal information from children under 13 through it. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.

13. LINKS AND THIRD-PARTY SERVICES

The site links to the Metrik store, ticketing, streaming, social-media and other third-party services. We do not control those services and this policy does not cover their independent processing. Please read their privacy notices before providing information or using their services.

14. CHANGES TO THIS POLICY

We may update this policy when our services, providers or legal obligations change. The latest version will be posted on this page and the “Last updated” date will be changed. Material changes may also be highlighted by another appropriate method.

15. CONTACT

For questions about this policy or our use of personal information, contact us through our enquiry form.